Improveit Supports International Women’s Month & Women in Construction
Not all women in construction wear hardhats!
This International Women’s Month, meet a few of the women on the Improveit Home Remodeling team.
In celebration of Women in Construction week, and International Women’s Month this March, Improveit Home Remodeling is proud to share a peek behind the scenes of our growing company, and insights from a few of the women on our team that make it happen!
According to the National Association of Women in Construction, women comprised 10.9% of the construction workforce in 2020 – up from 9.9% in 2018. Nearly three-quarters (72%) of women in construction are working in professional, managerial, sales, and office roles, while 21% work in service-related positions, and 7% are in production, construction, and logistics.
What Traits Help Women in Construction Thrive?
“Women in construction and women in home improvement is a growing trend, thankfully, but I think ti’s really diversity in general that’s good for organizations,” says Traci Snyder, Improveit’s Vice President of Marketing, People, and Technology. “Companies are much more likely to be successful when there’s diversity present, and I’m really proud of how women play into that here at Improveit.”
Synder says passion and collaboration are just two of the traits that women on Improveit’s team bring to work with them every day. Design Consultant Becky Hadaway adds that listening skills, empathy, and other interpersonal skills often come naturally to women and are essential in how she interacts with homeowners on a daily basis.
“I’m here for people to get ideas off their chest, to sit and be able to listen and empathize and relate with them,” she says, “and I didn’t realize what a gift that was until I came to Improveit.” – Becky Hadaway
Inside Sales Training & Development Manager Bridget Hough agrees. “As a woman in the remodeling industry, it’s interesting to see the balance of both the functionality of the product with the aesthetic. Listening skills are critical to understanding what the customer wants and needs, and in every contact there’s a human element that the customer is looking for.”
What Jobs Exist for Women in Construction and Business?
As Improveit continues to grow, we want to take this moment during International Women’s Month to highlight professional opportunities for women in construction – and in all areas of business.
Snyder, Hadaway, and Hough, along with content specialist Lauren Hunter and Customer Experience Manager Julie Ponomarenko share details about their career paths in our latest Voice of Improveit video. Their roles in Improveit’s sales, marketing, and service departments are just a fraction of the opportunities for women to use their skills and passions to grow personally and professionally in any career they choose! Improveit’s finance, accounting, ordering, and installation departments also thrive under the leadership of women that live the company’s Core Values every day.